— Ashlee Foy, PA-C, MMS | CEO & Co-Founder of Renuology
Rooted in active living, Ashlee and Michael’s journey in wellness is driven by their passion for health and vitality. With Ashlee’s extensive experience in health and wellness and Michael’s background in off-road motorcycle racing and law enforcement, Renuology blends active lifestyles with cutting-edge science to optimize holistic health.
While many companies follow trends, we set the standard. We don’t just observe innovation—we create it. By combining cutting-edge science with a personalized approach, we develop solutions that not only meet today's wellness needs but evolve to anticipate tomorrow’s. We don’t just challenge the norms; we transform them.
We take a deeper approach to wellness.
When it comes to optimizing health from the inside out, we are leading the way. With our expertise and commitment to science-backed wellness, we offer a comprehensive approach that’s never been seen before. Until now.
Rooted in active living, Ashlee and Michael’s journey in wellness is driven by their passion for health and vitality. With Ashlee’s extensive experience in health and wellness and Michael’s background in off-road motorcycle racing and law enforcement, Renuology blends active lifestyles with cutting-edge science to optimize holistic health.
While many companies follow trends, we set the standard. We don’t just observe innovation—we create it. By combining cutting-edge science with a personalized approach, we develop solutions that not only meet today's wellness needs but evolve to anticipate tomorrow’s. We don’t just challenge the norms; we transform them.
We take a deeper approach to wellness.
When it comes to optimizing health from the inside out, we are leading the way. With our expertise and commitment to science-backed wellness, we offer a comprehensive approach that’s never been seen before. Until now.
75%
Of medical decisions require science technology.
“For the first time, validated science and personalized wellness come together in one place. Renuology is changing the way we approach health—through innovation, precision, and a deep understanding of the human body.”
— Ashlee Foy, PA-C, MMS | CEO & Co-Founder, Renuology
Ashlee Foy PA-C, MMS - Co-Founder / CEO
Ashlee’s path to founding Renuology was deeply personal. A passionate leader, a medical professional, and a visionary entrepreneur, Ashlee has spent her life bridging the worlds of clinical care and innovative product development. From the exam room to the lab bench, she’s always asked the same question:
How can we help people feel better — truly, deeply, and sustainably?
Ashlee started her journey as a PA-C, earning a Master’s in Medical Science and quickly gaining hands-on clinical experience. But her passion didn’t stop there. She ventured into the health product world, developing groundbreaking, medical-grade solutions that didn’t just treat symptoms — they transformed lives. Along the way, she earned four patents, served on multiple research and development boards, and became a trusted authority in the wellness industry.
But it was her own personal losses and experiences — including the heart-wrenching impact of the loss of her brother — that shaped her unwavering mission: to make wellness accessible, natural, and honest.
With over 28 years of experience in formulation, Ashlee knew it was time to create a product line that respects the body’s complexity. She believes that targeting the whole system — not just isolated parts — is the future of wellness. That philosophy is the foundation of every supplement Renuology offers.
Michael Kaufman - Co-Founder / COO
Michael Kaufman has spent his life focused on health, performance, and pushing limits—both personally and professionally. He started as a college baseball player, which sparked his lifelong passion for fitness and human performance. After college, he became a strength and conditioning coach at Tulane University, helping athletes train smarter and perform better. He’s also spent over 15 years racing off-road motorcycles—and still races today. The sport demands serious endurance, mental focus, and a never-quit attitude—traits that show up in everything he does.
Michael also served as a Texas State Trooper, a role that required discipline, precision, and the ability to stay sharp under pressure. That experience shaped his leadership style and gave him a strong foundation for managing operations and navigating challenges.
As the Co-Founder and COO of Renuology, Michael brings together his experiences in sports, public service, and performance-driven living. He takes wellness seriously, especially when it comes to making sure that supplements actually work for the body—not against it. Michael is passionate about clean, personalized formulations backed by science, helping people fuel their bodies the right way.
His mission is simple: help people understand their bodies better so they can feel and perform at their best every day.
Dear Friends,
Welcome to Renuology — where science meets soul and healing begins from within.
We want to personally thank you for being here. Renuology was born from a shared purpose: a belief that true wellness isn’t just about what you take, but how your body responds, heals, and thrives from the inside out.
Together, we bring over 80 years of combined experience in health, wellness, and performance — from clinical practice and executive leadership to off-road racing and real-life resilience. For years, we worked behind the scenes, formulating products for top global brands. But as the industry grew louder with trends and quick-fix solutions, we couldn’t ignore what was missing.
Something real. Something honest.
Too many products are made in isolation — targeting symptoms instead of supporting the whole person. We saw a need for a new approach — one that respects the body’s natural intelligence and works with it, not against it. That’s why we stepped away from corporate life and toward something more meaningful.
Renuology is our commitment to a better way. Every supplement we create is rooted in rigorous science and designed to work in harmony with your body’s systems — not override them. Our goal is simple: to help you understand your body better, and to support it with the tools it needs to heal, restore, and stay strong for life.
We’re not here to scare you into buying something. We're here to empower you — with knowledge, clarity, and products that actually make a difference.
Thank you for trusting us with your health. It means everything.